Five ways a home is valued

Shima 0 comments 26.02.2016

The other day my client asked me, “Shima, how much money can I get for my home?”

I told him that when a potential buyer is inspecting the value of a home, several factors come into play. Although the market has a huge impact whether a home will sell quick or slow, there are some indications that are always considered.

First and foremost, LOCATION!

One of the most influential factors a buyer will consider when deciding whether to purchase a home or investment is geographical location. You’ve heard it, seen it and even said it, “Location, Location, Location!” Proximity to attractions, transportation routes, schools, demographics, ocean views, fine dining and freeways are all advantages one may take into consideration when assessing the value of a home or business’ location.

Second, PRICE!

In 1950, Pepsi used the slang, “More bang for the buck” as an advertising method to describe the New Look policy on nuclear weapons. Today, the phrase is used to mean a greater worth for the money used.

We all love a great deal, especially in one of our greatest investments we will ever make. People want to know that they’re getting more than they imagined they could ever have and that happens when they feel like the home was a steal. Well, how does this occur?

When a home is strategically priced, people line up, wanting it before it’s gone. And the way to do that is to make sure it is priced to sell!

Third, knowing who is your COMPETITION.

When pricing your home, it’s vital to look at what is currently active, what is pending, what has a backup offer, and what has closed.  The active listings are who we are competing with. The pending sales are necessary to see how many days something has been on the market until it has gotten an offer. Closed Sales will test us exactly where our comps will come from- which is typically between the lowest and highest sales.

By understanding WHO the competition is, it is easier to focus on what you have to offer that the others don’t- and that is your power.

Fourth, the CONDITION of your home.

Again, a home or business is a huge investment one makes and the condition will either influence or scare some away. What may seem like a potential fixer to some, may seem frightening to others. So, the condition of a home will influence one’s decision in determining if they will get more bang for their buck!

 Last but not least, the CURRENT MARKET.

Current market conditions are gathered from interest rates, stock market, gasoline prices, election-year distractions, global events, and other things going on around us that we basically have no control over.  These factors plus seasonal things such as income tax time, holidays, add an unpredictable element to home sales.  However, over time, the trend is always upward! As my friend and business partner Tim Marshall says, “I have a saying that the best time to buy is now and the best time to sell is now, because in the long run the trend is always upward.”

As previously mentioned, we all love a great deal. To some, a deal may be getting furniture with the home, a free TV or fridge. To others, it’s simply getting more bang for their buck- which is really just getting something better for the same price.

So when deciding what to price your home, remember these determining factors that will ultimately influence a buyer’s decision. Remember, we’re all out to get the most bang for our buck!

S.H.I.M.A

Shima 0 comments 16.02.2016

Often times I am asked, “Shima, how can I sell my home the quickest?”

My most common response is, “Well, what is fast?”

A home is not something many of us can let go of easily. It is a place where we’ve lived, made memories and held many gatherings in. It’s a part of a chapter of our lives and we tend to grow an emotional bond with our homes. In result, we also tend to idolize our homes anf view them as far more magnificent than others will see them.

Because of our perceptions, we idolize the home and overvalue it at times. The truth is, it doesn’t matter how much a seller loves the property – because it is only worth what the buyer is WILLING to pay for it.

So, I know it’s hard to let go of our homes when we’ve made so many memories, but look at it this way- You’re leaving behind the old, 1.0 version of you and starting over. This is a new start, a new life, a new opportunity, a new luxury.

So, how can you get rid of the old quickest so that you can get the new? Well, it’s all about selling your home in a marketable area.
You may be wondering, “What is a marketable area?”

MARKETABLE is defined simply as: able to be sold, wanted by buyers.

So the ultimate goal is to make YOUR home a marketable place so that it attracts buyers. Of course, your home will not be for everyone, but it may possibly be for someone they know. If you’re able to present a home where anyone can see themselves living in it, you are far closer to selling your home. In order to do so, you must present a home that allows others to paint an image of themselves in it.

Here are some ways you can do that:

 Declutter: 

Your home will be open for viewing at times and if it is filled with too many of your belongings, it may be difficult for a potential buyer to not only see themselves living in the home, but to value it. When we have furniture, boxes, etc. lying around- rooms seem smaller, more crammed.

You only have one chance to make a good impression with buyers, so you want to make sure that they’re impressed enough to write an offer.

 Just as beautiful on the inside as the out:

Before even entering the home, potential buyers will see the outside and we want to make sure the outside looks as good as the inside. There are simple ways to do so- gardening, mowing the lawn, or even adding flowers. Also, it doesn’t hurt to do a pressure wash on exterior walls so that they’re clean and free of dust and dirt.

When your home looks welcoming and presentable on the outside, buyers will want to see what it looks like on the inside.

The price is right!

You don’t show up on the day of a test without studying- you prepare. Prior to pricing your home, you will want to be guided by your Realtor of most recent sales in the area where your home is. This prevents overpricing your home, causing it to sit on the market and going stale. The goal is to price your home to sell so that an offer is received in just a few weeks.

Ultimately, whether you want to move out of your house quickly or have time to relocate- you have to be strategic when it comes to attracting buyers.

You want your home to express to others that it is what they want and what we have to offer is the best!

Here’s to Selling YOUR Home In Marketable Areas.

Not Your Average Sandwich

Shima 0 comments 21.09.2015

Today’s #MCM title belongs to the South Bay’s latest hype: BreadCrumbs sandwiches, created by local residents of the South Bay.

One of your first meals in grade school was probably a peanut butter and jelly sandwich and no matter how much older you’ve become, you still crave them. There’s something unusually satisfying and comforting about a sandwich. For some, it brings them closer to home and for others, it’s the simplicity behind it.

Sandwiches have become a household staple that no matter the time or day, sound good. In an age where restaurants are constantly competing to stand out with unique flavors, outrageous presentations, and flames coming out from the plate- there remains a universal craving of sandwiches. Even the simplest made sandwiches combining a whirl of ingredients, sandwiches satisfy cravings with just one bite.

Sometimes having “just a sandwich” is what makes it so darn good, but BreadCrumbs isn’t JUSTa sandwich. That’s right- the sandwiches stand out from others because:

1.It isn’t a franchise

&

2. The sandwiches are made with the finest ingredients.

According to the creators behind BreadCrumbs Gourmet Sandwiches, “You are getting the best proteins, healthiest veggies and the right carbs to ensure you have the energy to physically and mentally keep yourself sharp and energized, all while enjoying our amazing sandwiches in the process. BreadCrumbs gourmet sandwiches are the highest quality sandwiches on the market. Every detail of our sandwiches has been well thought out for not only the taste, but the nutritional value for our customers. We spent over a year searching for the perfect bread for our sandwiches, choosing Non-GMO breads for its texture, smell and taste. Our meats are gluten free resulting in only the best from Boars Head. Our sauces are house-made and our vegetables are fresh and locally sourced. BreadCrumbs gourmet sandwiches are simply the best.”

The creators, Keivan and Garrett are both residents of the South Bay. Keivan worked many years in the restaurant industry and when finally realizing his passion was to provide gourmet sandwiches to locals, he presented the idea of a partnership with his buddy, Garrett. Immediately, Garrett was sold on the idea, trusting Keivan’s work ethic and experience in the food & beverage industry. Their foundation was simple: A business that provides delicious gourmet sandwiches to the community while giving back as much as it got from it.

BreadCrumbs is built on Quality and Service. The quality of business ranges from the cleanliness of the facility to how each sandwich is made and delivered. The sandwiches are rivaled by none as the best breads and proteins, local veggies and sauces are uniquely chosen and produced.

Keivan and Garrett agreed that simplicity is a great quality and goes a long way. In result, they’ve focused on enhancing the word simple by creating a fascinating experience with their meals.

The community inspires them and their hopes are to celebrate sharing and displaying their food for all to enjoy. They host several events including the Farmer’s Market, sell sandwiches at international market, Seaside Market in, and provide after-hour sandwiches at Hermosa Beach bars. They believe in five core values including quality, service, community, employees, and trust. Their goal is that in everything they do, these ethics are seen from the way the meat is cut to the warm smile they give customers.

To learn more about BreadCrumbs, please visit their website here.

Stop by and visit the crew every:

Tuesday: Torrance Farmer’s Market

Wednesdays: Hermosa Pier,  11-4 p.m.

Fridays: Hermosa, 11^th Street: 11-4 p.m.

Sunday: Palos Verdes Farmer’s Market